It’s January 1st and we’re talking goals. But if you just say that you want to “make it” in your industry, what does that even mean? We dive in with John Yates of Celladora Photography:
- Here’s the system John uses — S.M.A.R.T. goals. (Specific, Measurable, Attainable, Realistic, Timely)
- If you say you want to “make it”, it’s not clear and not specific, because that could be different for each person. For example, if you were a musician, instead make a goal like “We want to be signed to a major record label” or “We want to play 150 shows a year.” Way more specific, and a lot more helpful.
- Being “better” creatively is insanely hard if not impossible to measure.
- For a beginner photographer, good measurable goals are: the amount of inquiries you get, the percentage of inquiries that turn into paid clients, how many referrals you get, etc.
- Once you start to measure goals, you can change your behavior to help your progress!
- WRITE YOUR GOALS DOWN. Don’t just keep your goals in your head.
- Make sure you have a time value connected to your goals. This means…make a deadline.
- Deadlines are huge for humans. Humans NEED deadlines. Jobs will expand to fill the time you give them.
- GET A SYSTEM. Doesn’t have to be this one, but GET and USE a system.
- My personal system is different than John’s — I have a list of things that I need to do every day that I check off, and I write down my BIG WINS down. Getting those big wins done FIRST is essential because otherwise the URGENT yet NON-ESSENTIAL tasks will get done instead (like replying to emails that won’t help me grow the business).
- If you want to read more about how to succeed in this new year, take a look at this book.