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Rim Lighting

Photography TipsHave you ever tried to use rim lighting? It's a great thing to know if you haven't learned yet, and here's a short refresher if you already know. When there's a light on the far side of someone, the light leaks through right around their head illuminating their hair or hat. Sometimes the line can be so crisp that it looks as though they're being cut out. Rim light is beautiful, and it adds a ton of visual interest to a photo. The real win here is taking an extra second to try and look around your environment for some kind of rim lighting. Don't settle for the light you're given, find better light. And also plan to show up during golden hour, instead of trying to do photoshop later and add in something fake. More about rim lighting from New York Institute Of Photography: https://www.nyip.edu/photo-articles/cameras-and-gear/what-is-rim-lighting

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QPT 005 – Marketing Your Website? Forget Yourself.

QPT 005 – Marketing Your Website? Forget Yourself.


Click here to subscribe to the Quick Photo Tips Podcast with one click. Each episode is around 5-7 minutes, perfect for when you're shopping for a brand new flash, driving to buy a new camera, or sitting at home cleaning your expensive lenses that you keep in their own private walk-in closet! Get it!

In this podcast about marketing, we focus in on why it’s important to look at your website as if you knew nothing about yourself to serve your client the best.

  • What is the point of your website? Don’t just have a website because you think you need to have one.
  • Look at your website as if you know nothing.
  • Act dumb, and look at your website. Can you easily tell what you do, and who you are? Is there a clear idea of what the visitor should be doing?
  • Before you buy more ads, before you write better content, etc. think through what action you want people to take when they get to your website
  • Don’t hide your contact form if you want people to contact you!! This seems obvious but you’d be surprised what you assume and what you are missing because of that.
  • Check out inspectlet.com to see how other people use your site and where they get tripped up.
  • Do you ask your visitors to do something next? Your website should lead your visitors to take a specific action. Make it easy for them.
  • Optimize your contact form! (http://unbounce.com/conversion-rate-optimization/how-to-optimize-contact-forms/)
  • I used what I talk about in this podcast on THIS website. I try every day to see where people get stuck, bored, or confused about and will keep trying to clarify the grainhappy website!
  • A/B Testing is huge. Split test different things so you can see what is more attractive to people: button colors, text on a button, page design, etc.
  • Check out optimizely.com if you want to get into A/B Testing.

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